Friday, July 6, 2012

Techniques To Optimize Your Adwords Campaign


To have a successful online business requires ... PUBLICIDAD.Hay many ways to promote a website or a product: writing articles, placing classified ads free, exchange links, buy advertising on other pages, etc. .. All are very good strategies, and all work, but in this report I will not comment on any of them because I want to emphasize a strategy for me is the main tool to promote a product online, I mean sure GOOGLE.Estoy ADWORDS if you want to build a successful business on the Internet, this information will be very útil.Antes to get down, I want to ask a question: Do you already have an account with Google Adwords? Well, it does not have it, the first step is to create one. Later I will tell you how hacerlo.Otra question, it is essential, do you have a product to offer Google Adwords? Good thing you've got it ... oh, wait, do not you?, Ok, well I'll tell you how to do in this case. But let us assume that we have a product and want to start advertising in Adwords to promote it, then ... where do you start? As I said the first step is to open an account, then you already have your account, a product and a page (when we go on "Affiliate Program? of'll realize that you can start your business without a product or web page) for your campaign is successful, it must be striking, for it is important to write a text to the ad is effective.

The notice to be published in Adwords is the main factor to make your investment profitable, and for that it has to generate the most conversions, or sales.

At the time of writing a text to capture the attention of your prospective clients, and receive the amount of clicks you expect, you have to write an ad that meets the eye, and that is no easy matter how parece.Para that there are some considerations we observe when drafting the text grammar :1-Care (important), to avoid spelling errors to the fullest. This simple consideration creates confidence in the gente.2-search relevance. Maybe you've heard that Google robots relevance love ... true. (We will see this later) 3-space that Google offers to write the text is very small: 24 characters in the header and 34 lines of text. Therefore is to draw every letter, every comma, to write a text "Seller?. At the head of the ad will be its title, is what will catch the attention of your prospective client. So when you think of writing as if you were the customer, what you call attention to words to create curiosity about this product and click on the notice to enter your page? Besides that you have to combine your creativity with the relevance of the words you write.

If possible, include your most important keyword in the title. For example, if you sell books and find that the more attractive keyword to generate clicks is "marketing?, Try to include this term in the ad title. Effective terms are more likely to call your potential customers to acción.Lo same with the following two lines that Google offers to write your ad. You have to do everything possible to not write a boring text that is sure not going to generate sales. For that you need to use your imagination and create a phrase that is interactive, direct. You can use the words: Buy, buy, see, download it, free, etc.Es good to remember that Google is very clear and strict rules on certain words that call to action (as well as terms related to health, medicine, sex, etc) that can block and not allow your ad to be published. For example: Click Here, it is not allowed, but like everything there are tricks you can try to write C * * k lic ... This is also true, and can run to get your client to the acción.Una more suggestion: When you type the text Place your ad Capitalize the first letter of every word even the URL, plus the announcement that highlight and simplify the text as much as possible, use simple language and short words.

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