The importance of value chain analysis for marketing

OK, so why marketers need to understand analysis of the value chain? Why can not we simply write an ad of super?

Because more is known about how the product (or service) interacts with the customer as you can match the strength of the company with customer needs. If you do, you win at marketing.

In a competitive advantage Michael Porter emphasizes the importance of the value chain for a company. Ideally, the company would see the value chain analysis as an integral part of their strategy. Senior management would direct the Manager of Operations and Sales and Customer Service to map the various points of contact between the company's value chain and value chain of the customer to find what really matters to the customer. Then your company would design products and services in order to succeed a product that fits with the customer and want of strength.

Hey, come true. In most companies this is not happening. You are marketing, you are tasked with driving sales. The senior management might help a bit ', maybe they'll open the road by other departments know the importance of marketing. But in most cases you need to do the heavy lifting for you, a value chain analysis.

By all means, ask your customers. Create data collection instruments and customer feedback options, e-mail. Learn as much as possible about how the customer uses the product, and what they like.

But the feedback from customers to volunteer alone is not sufficient to build a good analysis of the value chain. Of course, it is essential to know how people use and interact with the product, but you must understand how the value chain for the client connects to the value chain of your company.

For this, you're going to need to ask some other people from your company. Find one or two key people in the following areas: Shipping, Customer Service and Sales. The information we collect from each of them to supply raw material for total customer marketing connections that leverage the strength of the company with customer needs. And you can use that leverage to overpower the competition....