Marketing tips for businesses to clean the house

Avoid advertising ineffective

Let the target market for a house cleaning business. Most of your potential customers are upper middle class, middle-aged professionals who do not have time to clean, but do not have the financial resources to hire a cleaning company. Other perspectives both fall from 30 to 40 age group with younger children at home, or the 60-80 age group. I am looking for a clean and professionally managed business that ensures customer satisfaction, and stands behind that guarantee.

How do you advertise this broad age group? TV, Newspapers, Radio? Unfortunately, there is a great variation in interest that it is impossible to reach every perspective with only one of these means. Therefore, a marketing strategy that includes all current sources of the media is optimal.

Keeping your company constantly in front of the consumer has become known to them. When they receive your direct mail piece, note the signs of cars in their neighborhood, view your TV ads, yellow pages and find on the internet, you hit all the bases. It is likely that you'll be the first company to consider when they need a cleaning service.

Branding

A "brand" is the memory created through the collective experience of a person of a company product or service. Therefore, the logo, verbal and written promises, the physical aspect of technical cleaning, cleaning of vehicles and equipment, customer testimonials - both verbal and written, and finally the personal experience into every home and on the "brand "phone your company image in the public mind. Every experience is required should be consistent with the image you want to create. Branding and marketing is marketing includes every aspect of public contact.

Synchronization

That marketing to your prospects of success must be exposed to it when you are in a receptive frame of mind. You would not want your direct mail pieces must be delivered Monday to Thursday because some prospects are busy thinking about the problems of managing the work and time. Friday and Saturday are the days that your direct mail piece will have the option most likely to be read.

Similarly, by putting an ad in the newspaper business section would be less likely to attract the attention you want - your ads should be placed in the House and Garden to read in a moment that your prospects are focused on their home. Follow this same principle, if you use the local TV advertising, running your ads during programs that are geared toward high-income viewers, at a time when they are relaxed and focused on domestic life, that is, food fairs, at home or traveling .

Television

Television is by far the most expensive form of marketing. In addition, it provides the least number of qualified leads. If you are determined to produce a TV spot to do some research first: contact all local TV stations and ask for samples that have produced commercials for local businesses. Being aware of the fact that stations do not send tapes sample without first determining whether you are a valid prospectus - you will find sellers of advertising. Set aside at least two hours each for appointments and phone calls from sales people connected. After meeting a few sellers will know if your budget can handle television advertising.

If you decide to continue with this place, ask each vendor for samples of commercial stations have their own product, you may need to insist that this is a preliminary step to get your business. When viewing the advertisements, the names of companies that are service-oriented - and then call everyone and ask for the results of their campaign TV ad. Ask yourself the following questions:

or were the ads during programs that have been oriented towards the upper income viewers?

or were sure that your ad has actually performed as expected, or have been "slammed" by advertisers higher U.S. dollar?

o If your ads have been "bumped" from your desired location, the station has run during programs inappropriate to charge anyway?

O after the commercial ran, he estimates require qualified prospects?

or What was the ratio of qualified prospects unconditional respect?

and the results were worth the amount spent for this form of advertising?

o Which marketing vehicle you are getting to be as effective?

Be sure your contract provides that if your ad is bumped from his post will not be charged if it is moved to the programming has not been pre-approved. Know that the seller has no idea what's going on with your ad, and has no control over it once it has been sent to the staff of the lineup. If last minute your ad is bumped, it can become an ad filling at 2 am on a field-TV rerun.

Finally, record the time intervals that you pre-approved so that you can determine if your advertising budget has worked for you or against you. If your ad did not work as specified in your contract, you have proof - use it! Call the vendor and, if necessary to speak with the manager of the station in order to have the ad run during the planning of the event - and if your contact these states, do not pay for ads that were not handled properly.

Direct Mail

We found that direct gives the highest return per dollar, and is guaranteed to reach all those who target - if your mail piece is cheap and your mailing list is accurate. The choices are for the direct mail letters or postcards, brochures. The letters are more likely to be considered junk-mail and will be open, and brochures can be expensive to produce. Therefore, the cheapest effective direct mail piece is a postcard. Cards are non-invasive, quickly read, easily stored or transported to work, and are cheap. If the cards are read, view your logo on both sides, then, repeatedly sending postcards infuses reputation.

Your card should indicate the guarantee customer satisfaction, services offered, insurance carried, your web site, address and phone numbers. You can have an advertising agency create a postcard for you, or save money by using pre-formatted cards MaidDocs.

Send your customers and clients a dormant piece of marketing, at least twice a year. During the months that the business is slow, offering deep discounts on cleaning services for your existing customers. Spring cleaning and pre-holiday special are the best vehicles for the renewal of business with customers and reach new prospects dormant.

Lists of direct mail are available through a number of sources. The lists are the cheapest we could find the "City Search" discs offered by Hill-Donnelly. Telephone support is provided by Hill-Donnelly to teach you how to extract information from records and save it as a Microsoft Excel spreadsheet. Other lists are available through many sources that you can find on the internet. In addition, most companies offer the information pre-ordered on labels, ready to peel-and-stick.

Visit your local post office and purchase a pre-paid first class mailing permit. The USPS representative will provide instructions on how to set up blocking enabled. When your cards are printed just count the number to be sent, and then deliver them to bulk-mail to your local post office representative. This saves time (does not apply stamps by hand) and it looks more professional.

Door-Knockers

Porta-wings are marketing pieces that are pre-cut to hang on a doorknob. Although they are inexpensive to produce, paying employees to hand them can be expensive. Moreover, there is the possibility that they throw the door down and add hours of delivery to your timesheet. Therefore, doors of the gates are an economical advertising unless you plan to deliver it yourself, or have an effective method for monitoring the delivery.

Internet

Service companies listed here are often posted on the community pages. Find all your information and submit them. Many forms of presentation of the on-line - but if you need to call and ask to be personally present, it is worth the effort. Include your logo, website and e-mail for each list.

Having your own web site is desirable. Depending on the area you are servicing, a percentage of your assets will be paid directly by prospects who surf the web for cleaning service companies. Other perspectives can benefit from a marketing piece or find your ad in the yellow pages, and visit the Web site before calling. The prospects that are called but did not book a service should be directed to the website as a means to reaffirm the phone conversation and to view client testimonials.

You should be able to find a web developer in the local yellow pages, or better yet, ask other small business owners for a reference. Once you have some candidates to ask them the addresses of Web sites you have developed. Access to these sites and visit all the pages to see if the forms design and visitors generated to give the impression that it is compatible with the brand you want for your company. When you determine which plans meet your needs, send an e-mail to business owners asking if they are satisfied with the knowledge and service provided by the webmaster.

Yellow Pages

Many prospects will search the yellow pages for service companies. Some look in the yellow pages when they receive a direct mail piece - just to verify that you are a legitimate company. Most of the information found on the card should be listed in the yellow pages ad. If this is cost prohibitive, "satisfaction guaranteed" then just been and always list your web address.

When considering the type of ads to place, remember that your ad must stand out from the competition. Search all local telephone books and notices which ads catch your eye. A good bet is a proclamation of "knock-out" with at least 2 colors. The "knock-out" removes the yellow and leaves a crisp, white field to capture the attention of all the ads yellow. For a lower cost you can list your company in the yellow pages free listing column with a knock-out and color. Make this ad a minimum of four 4 lines, with the color.

Be sure to call your local yellow pages to check the deadlines for placing ads in the next edition. It would be a shame to lose this marketing vehicle and have to wait a whole year to be listed.

White Pages

Yellow knock-out can be integrated into your white list pages. Make this ad a minimum of four lines 4 and add color if you can afford. Remember to list your web address here.

Newspapers

The newspapers are the second most used form of advertising for small businesses, following immediately after the Yellow Pages. Advertisements should be placed in the House and Garden to read in a moment that your prospects are focused on their home. Of course Sunday is the best day to advertise, but also the most expensive. Moreover, most of the newspapers published special sections that can run only once a month or several times a year - advertising dollars in additional budget to run your ad in all special domestic or pleasure.

Double check all the information written by the sales department to ensure that advertisements will run in the appropriate sections. Insist on viewing a "proof" of advertising and with a final approval before publication. Keep in mind that you must accept the program of the newspaper - if you do not provide feedback in a timely manner or lose your ad will be printed, otherwise it will proceed without your approval.

Finally - read the newspaper to be sure that the announcement was made and duly stamped. If the paper made a mistake, you should insist on a comparable reprinted in the next edition.

Measuring Success

You can measure the success of your marketing campaign keeping a record of how many estimates are generated, and how many are converted into customers. To keep track of all the responses according to their sources, you can check individual campaigns to see which approach to marketing and special produce the most profitable for your business cleaning. Then focus your marketing budget on the avenues that are more productive.

Note: A further discussion of marketing can be found in the Manual available at the entrepreneur MaidDocs MaidDocs.com.

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