Why you must create at least a Pay-Per-Click Advertising

If you're like me, then you do not have time to analyze and evaluate your websites keywords using SEO tools and more sophisticated methods suggest. You also want to wait several weeks or months to see if the keywords you select are drawing in business.

The easiest and fastest way to determine how the keywords will perform is to run a quick Google Pay-Per-Click (PPC) advertising. If you already have an account, you can go to the Google website and sign in with that account. Otherwise, you can quickly set a new Google Account.

After logging in, go to the Campaigns tab and click New Campaign. Enter a campaign name and leave the position as the default (unless you run a business located and it makes sense to only show ads in your city).

You can leave the other settings as their default values ​​and just enter the amount you are willing to spend each day. We want this to be between $ 5 and $ 10 USD. You only pay when someone clicks on your ad and visits your website, but some keywords costing several dollars per click. If you set your daily budget too low, then some keywords may not be eligible.

In the Advanced Settings section, make sure to specify an end date fields, or continue to operate indefinitely and may accumulate some heavy taxes if you forget to check on it. I suggest you run the ad for at least a week, so you can get a good idea of ​​which keywords are performing best.

In the next step, you specify that the current advertising will look like. We want to create a text ad and this gives you four short lines to work with. The first line is the title and this must be something catchy that forces the person to click on your ad. Use a phrase or words you want real keywords. The two lines tell the person what to expect when they click on and the last line is the URL of your website.

The ad group is where you specify the keywords you want to use on your website. Put each keyword on a separate line. You must also specify a maximum cost per click (CPC) for searching. The CPC should be an amount less than the total daily budget, but high enough so that all keywords are still eligible. To begin, set this as half of your overall daily budget. You may need to change this amount, though most of the keywords you select are not eligible (you can find out after running the campaign).

Once the campaign has been created, you can wait a day or two to start the generation of data. Each time you log on to the Google AdWords interface, your Dashboard will display a quick overview of how the campaign is doing in the Campaign Performance section. You can look at this as the campaign proceeds, and make the changes you think are necessary.

Your goal is to have a high click rate (CTR), which shows the number of times your ad is clicked divided by the number of times where it is established, which is called an impression. At the end of the campaign, you want to see the Performance section of keywords. This tells you which keywords best results, or has had the most clicks.

It can be assumed that people click on your ad are most likely to buy your product or service. Keywords with the highest CTR are those who want to use. Eliminate keywords that failed to get any clicks, and consider doing another round campaign to test some alternative keywords. Keep doing this until you feel confident with the list of keywords that you choose.

This effective strategy is the best way to quickly determine if you have selected your keywords that will drive the most traffic. Give it a try and add a comment to let everyone know how it went for you ....