Tuesday, August 21, 2012

Marketing Blog Advertising - Product or publicity?


Often you will find the blog that discusses marketing advertising, which is more important for a product to sell, is the product itself or advertising? The issue has been going on for centuries, and has been discussed by looking at marketing worldwide. You may have encountered the story of two agents for the sale of a popular brand of footwear, Nike, which show the different views.

Both agents were assigned to the distant Africa to verify the feasibility of bringing their shoes there. After two weeks, two of them came back in the office, and surprisingly, he had two conflicting reports. The first agent said that the shoes did not sell well in Africa, because only a handful of people wearing shoes. The second said with enthusiasm that Africa was the perfect place for them to sell their products! He reasoned that since there were not many people wear shoes in Africa, has presented this as a golden opportunity to teach them to wear shoes, and create a completely untapped market.

The product, no matter how excellent is the fact, will not sell unless its potential to educate consumers on how they can benefit from, and why can not live without it. The marketing blog advertising is the answer to make the product sell. It may cost a little 'more at the beginning, but with the correct call action, the exponential will come in handy.

So, which is really more important, the product or advertising? Experts comment on the stand typical blog advertising marketing I would say that both have their fair share to the success of a campaign, but the emphasis is on advertising. If the buyer does not know the product you are selling, or feel they have a problem your product can solve, you will not make many sales....

1 comment:


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