Thursday, September 6, 2012
Sales Coaching Tip - The Power of 3 simple letters
Want to increase sales in particular, the slowdown of the economy? Consider these 3 simple letters if this is your goal.
But what are these three simple letters? The first is A. Since A is the beginning of the alphabet, this is letter is very important. Because it gives the tone of this suggestion, the sales coaching that the action of being.
Without intervention, your goal to increase sales simply will not happen. You can not wish or hope for sales. You, as the sales professional must act to find those potential prospects, qualifying them to ensure their commitment to providing sales and to conduct follow-up.
So much depends on the sales action. Is there a favorite story while 'I share with all my clients including my coaching sales.
Every morning in Africa a gazelle wakes up. It knows that it must outrun the fastest lion or be killed. Every morning a lion wakes up. It knows that it must outrun the slowest gazelle or he will die of hunger. Doe not matter if you are a lion or a gazelle. When the sun comes up, you better be running. Anonymous
If you truly want success in sales, the results will be directly proportional to the actions you take.
You can die of hunger because of no sales or can be eaten by the competition.
The second letter is S. If A gives the tone, strengthens the action S to be simple. Many sales professionals have a tendency to transform the sales process in a complex, convoluted monologue. They are so busy throwing money, the proposal and product that you forget to keep communication simple. The end result is that switch off their prospects before turning on them.
Simple does not mean stupid. People buy from people they trust and believe. When you have a simple and clear message, people will hear you as you use the third and final letter K.
K is just as critical as A and S. You must know when to act and be able to keep the message simple. To know suggests that it is necessary to have a deep understanding of the sales process and the psychology of the sale. Finally, you must know yourself. As the old adage goes Be True to yourself People can spot a fake especially in sales. You must consciously faith in all your actions.
When you combine these 3 letters, A, S, K, they spell it ASK. When you learn to ASK, you increase your sales. From my experience in training business coaching, this is probably the easiest way to increase sales and one of the weakest sales skills that I have seen in the sales force. Take some time to hone this ability to sell and see your goal to increase sales quickly materialize .......
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