Friday, September 7, 2012
Customer Service - It 's really very simple
If I told you that I am an assistant to nature, you might think I'm in the medical profession. Someone who takes care of people who are evil, maybe. The truth of the matter is that I spent my entire professional career to the hospitality / casino industry.
To provide excellent service to its customers means an employee needs to understand the fragile nature and definition of who is a customer. Webster defines a customer as one who purchases a good or a service. A person usually has some distinctive specified, a real tough customer. The service is defined as a contribution to the welfare of others. In a technical world, these definitions would be sufficient.
However, in the real world of customer service, we need to understand the fragility of the customer. When I teach customer service employees, I always start by asking which of them are preparing for that well deserved vacation. After a show of hands, I go through the litany of excitement, planning and forecasting to get away. Then ask them how they feel if their expectations are not met, after having worked so long and hard to be able to take their holiday special.
Employees really do not like it much when the U.S. that is getting on. The truth is that we all spend our lives away from something. One moves away from work, kids, bills, news or just life in general. And when we feel the need to get away, we find that it does not always mean a 2 week vacation. It could be a long week-end of three days, a night out, or just a quiet cup of coffee. Customers are fragile when they come to us. Inevitably you are silently telling us to please just take care of me. Do not want to have to make my bed, cook a meal or get up for my second cup of coffee. Do not want to have to make decisions or worry about anything.
Customer Service is not only true for the hospitality industry. By its very definition, the Customer is anyone, at any time, the purchase of a commodity or service. And it is precisely then that the simple definition of a customer is all of us.
At some point in time, we are all customers. In today's rapidly moving world, the only competitive advantage a company has facilities. Even in the invisible world of the Internet, Google understands this fact more than their competition. Any change in the algorithms of search engines of Google have been designed with the customer in mind.
So remember, when you're taking care of a customer, the only thing you see at the moment is you. Take care of your customer as you want to be served and you will find that the service is a time honored each time providing exceptional service.
To further understand the competitive advantage of great customer service, I recommend reading "The Service Profit Chain" by James L. Heskett (Author), W. Earl Sasser (Author), and Leonard A. Schlesinger (Author) and "The customer delight principle: Exceed customer expectations for success Bottom Line" by Timothy L. Keiningham (Author) and Terry Vavra (Author) .......
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